Wisdom of Design #1

People often ask me: do you like commercial or residential design better? And what is the difference for you between the two?


My answer is straightforward: I like both, and I see unique opportunities in both. Even though the documentation involved can look very different, they share similar creative processes.


1. A project is presented. The client describes, the designer listens.


2. Ideas are conceived in between the client's intention and the designer's insight.


3. The design is channeled through the craft of the designer.


4. A dance of back and forth. Balance is negotiated and renegotiated.


5. Repeat until that soft click happens.



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